Visitor management system comparison

Visitly vs VMFree

A side-by-side view of workflow fit, rollout signals, pricing posture, review evidence, and published product data.

Comparison summary

What is different?

Visitly has published signals around Procurement requires SOC 2 / ISO 27001 artifacts and IT requires SSO/SCIM without premium tier gating, SSO and core security features included at lower tiers (described differentiation vs Envoy), and One product/one contract approach contrasted with iLobby module stacking. VMFree has published signals around A low-cost or free starter system for schools, small offices or events that prioritises simple roll-call and badge printing, Select VMFree if having UK-hosted data and Cyber Essentials Plus certification is important and sufficient to meet your procurement baseline, and Permanently free base tier with tablet app and fire report included (vendor emphasizes free-forever plan). Use the side-by-side metrics below to compare workflow depth, pricing posture, deployment fit, hardware needs, review evidence, and industry coverage.

Criteria scores

Scorecard by published evidence

Scores are calculated consistently from published vendor information, product evidence and review sources.

69
Visitly
53
VMFree
CriteriaVisitlyVMFree
Customer review sentimentReview rating and volume, normalised across sources. Visitly has the stronger published signal here.
87
Visitly87/1004. 4/5 from 212 published reviews across 5 sources, with 42 stored feedback themes212 reviews across review sources
29
VMFree29/1002. 5/5 from 0 published reviews across 1 sourceNo public review count captured
Visitor, contractor, evacuation & reporting workflowsVisitor, contractor, evacuation, identity, and reporting workflows.
81
Visitly81/1007 visitor, contractor, evacuation, badge, host, delivery, identity, and reporting signalsPublished vendor and profile signals
81
VMFree81/1007 visitor, contractor, evacuation, badge, host, delivery, identity, and reporting signalsPublished vendor and profile signals
Published feature breadthDocumented product capabilities found in public materials.
31
Visitly31/1008 documented capabilitiesPublished vendor and profile signals
31
VMFree31/1008 documented capabilitiesPublished vendor and profile signals
Mobile and kiosk flexibilityPublished iOS, Android, cloud, QR, kiosk, and flexible hardware signals.
78
Visitly78/100iOS and Android; Optional kioskPublished vendor and profile signals
71
VMFree71/100Android; Software onlyPublished vendor and profile signals
Ongoing free accessPublished ongoing free access or trial availability. VMFree has the stronger published signal here.
38
Visitly38/100Free trial publishedPublished vendor and profile signals
93
VMFree93/100Published ongoing free planPublished vendor and profile signals
Deployment and integrationsPublished rollout, integration, and deployment options. Visitly has the stronger published signal here.
43
Visitly43/10010 published deployment and integration optionsPublished vendor and profile signals
3
VMFree3/1002 published deployment and integration optionsPublished vendor and profile signals
Industry coverageBreadth of documented sector fit.
93
Visitly93/10012 documented sectorsPublished vendor and profile signals
93
VMFree93/1009 documented sectorsPublished vendor and profile signals
Source coverageDepth of public source material captured by the directory. Visitly has the stronger published signal here.
75
Visitly75/10013 vendor pages analysed, 5 review sources captured13 source pages analysed
59
VMFree59/10013 vendor pages analysed, 1 review source captured13 source pages analysed
Visitor management focusHow specifically the product is positioned around visitor management.
93
Visitly93/100100% fit against visitor-management-specific positioning signalsPublished vendor and profile signals
93
VMFree93/100100% fit against visitor-management-specific positioning signalsPublished vendor and profile signals
Access-control integrationsVisible integrations with physical access-control systems. Visitly has the stronger published signal here.
93
Visitly93/1003 access-control integration signalsPublished vendor and profile signals
26
VMFree26/1001 access-control integration signalPublished vendor and profile signals
Regional hosting and data residencyVisible hosting or data-residency regions.
NE
VisitlyNo public scoreNo public evidence captured yetPublished vendor and profile signals
NE
VMFreeNo public scoreNo public evidence captured yetPublished vendor and profile signals
Pricing transparencyHow visible and specific the public pricing information is.
93
Visitly93/1003 published pricing plansPublished vendor and profile signals
93
VMFree93/1003 published pricing plansPublished vendor and profile signals

This is a directory scoring model based on public vendor pages, review data, and visible product signals. It is designed to make differences easier to scan, not to declare a universal winner.

Choose Visitly when

  • Procurement requires SOC 2 / ISO 27001 artifacts and IT requires SSO/SCIM without premium tier gating
  • SSO and core security features included at lower tiers (described differentiation vs Envoy)
  • One product/one contract approach contrasted with iLobby module stacking
  • Buy when you need enterprise-grade identity integration (SSO/SCIM) and compliance evidence in one visitor-management product
  • Visitly publishes contractor management in contractor management.

Choose VMFree when

  • A low-cost or free starter system for schools, small offices or events that prioritises simple roll-call and badge printing.
  • Select VMFree if having UK-hosted data and Cyber Essentials Plus certification is important and sufficient to meet your procurement baseline.
  • Permanently free base tier with tablet app and fire report included (vendor emphasizes free-forever plan)
  • UK cloud hosting with described Cyber Essentials Plus certification
  • Simple browser-based setup plus Android app for mobile/tablet sign-in

Visitly fit considerations

  • Published per-location pricing and exact support SLAs vary by plan and may require direct quote for Enterprise
  • Which PACS/CCTV vendors you need supported and whether that support is included in your target tier
  • Required compliance evidence (SOC2/ISO/BAA/NIST mappings) and NDA access to reports pre-contract
  • Operational rollout complexity across multi-site deployments (SCIM, SIEM, HRIS integrations)
  • Which plan structure best matches your number of locations, visitor volume, and rollout timeline?

VMFree fit considerations

  • Vendor states there are no integrations available — may limit workflows that need directory, access control or calendar sync
  • Feature set is oriented to visitor tracking and badges; advanced workforce/location tracking (geotracking) is not supported
  • Integration needs — VMFree currently reports no integrations (API, directory or calendar sync).
  • Data retention and export capabilities across tiers (30 days vs multi-year).
  • Security certification describes and contractual guarantees for UK data residency.
MetricVisitlyVMFree
Customer review sentiment4. 4/5 from 212 published reviews across 5 sources, with 42 stored feedback themes2. 5/5 from 0 published reviews across 1 source
Visitor workflow depth7 visitor, contractor, evacuation, badge, host, delivery, identity, and reporting signals7 visitor, contractor, evacuation, badge, host, delivery, identity, and reporting signals
Published feature breadth8 documented capabilities8 documented capabilities
Mobile and kiosk flexibilityiOS and Android; Optional kioskAndroid; Software only
Ongoing free accessFree trial publishedPublished ongoing free plan
Deployment and integrations10 published deployment and integration options2 published deployment and integration options
Industry coverage12 documented sectors9 documented sectors
Published evidence13 vendor pages analysed, 5 review sources captured13 vendor pages analysed, 1 review source captured
Visitor management focus100% fit against visitor-management-specific positioning signals100% fit against visitor-management-specific positioning signals
Access-control integrations3 access-control integration signals1 access-control integration signal
Pricing transparency3 published pricing plans3 published pricing plans
Best forCorporate Security teams seeking defensible visitor records (watchlists, escort workflows), IT / InfoSec owners needing SSO, SCIM and SIEM integration, Facilities & Operations for multi-site lobby/day-to-day operations, EHS / Safety teams requiring PPE attestations and evacuation roll calls, Compliance teams running ITAR / CMMC / HIPAA evidence packagesReception modernisation and paperless check-in, Organisations needing simple emergency roll-call, Schools requiring visitor/staff tracking, SMEs wanting a low-cost/freemium trial, Sites needing contractor sign-in oversight
Comparison positioningVisitly positions itself as a security-first, single-contract visitor-management product that avoids multi-module stacking and tier-gating of enterprise controls.VMFree positions itself as a UK-hosted, freemium visitor management solution targeting organisations that need a low-cost, easy-to-deploy sign-in system with emergency reporting.
Best-fit signalsChoose Visitly when procurement requires SOC 2 / ISO 27001 artifacts and IT requires SSO/SCIM without premium tier gatingChoose VMFree when you need a low-cost or free starter system for schools, small offices or events that prioritises simple roll-call and badge printing., Select VMFree if having UK-hosted data and Cyber Essentials Plus certification is important and sufficient to meet your procurement baseline.
Pricing informationThree published tiers (Starter, Business, Enterprise). Starter and Business show standard published price points and site limits; Enterprise is quoted with custom annual or multi-year contract. 14-day free trial available; monthly billing carries a premium on lower tiers. See pricing page for per-plan details.Vendor states the base version is free forever and paid premium subscriptions are available; listed prices exclude VAT.

Visitly

www.visitly.io

  • SSO and core security features included at lower tiers (described differentiation vs Envoy)
  • Which PACS/CCTV vendors you need supported and whether that support is included in your target tier
  • high confidence
View full profile

VMFree

www.vmfree.co.uk

  • Permanently free base tier with tablet app and fire report included (vendor emphasizes free-forever plan)
  • Integration needs — VMFree currently reports no integrations (API, directory or calendar sync).
  • medium confidence
View full profile

How to use this comparison

Metrics are calculated consistently from public vendor information, review sources and product data. Data availability varies by vendor, so consider your own security, operational, regional and budget requirements before deciding which system fits.

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